Recently the City of Toronto started a new recycling program. It lets people safely recycle unwanted electronic equipment like TVs, computers and phones. Before the new program, people had to take these things to a special depot. Now, they can just put them out by the sidewalk with their regular recycling bin, and workers from the City of Toronto will pick them up.
But how could Toronto spread the word about the new program? An ad agency called Publicis came up with a series of catchy TV ads featuring “Chuck” and “Vince.” They’re actors pretending to be wacky recycling workers.