Tag: Sweden

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Ikea Criticized For Airbrushing Women From Its Saudi Arabia Catalogue

Ikea is a large chain of stores around the world that sells furniture and home accessories.

Recently the company came under fire for removing all of the images of women from the pictures in the Saudi Arabia edition of their catalogue.

In the Ikea catalogue, families are shown using and enjoying Ikea’s products. In the Saudi Arabia version of the book, none of the families show women in them.

In other editions of the catalogue, women are featured in the photos.

The images of women were digitally removed from the pictures in the catalogue. This is known as airbrushing or photoshopping.

Ikea said they shouldn’t have removed the images; they regret having done it.

Ikea prints more than 60 versions of its catalogue and sends them all over the world.