Or more accurately… what is author J. K. Rowling up to?
The answer is: a mysterious new website called Pottermore.
A few weeks before the launch of the final Harry Potter movie (Harry Potter and The Deathly Hallows Part 2), Rowling put up an intriguing website at www.pottermore.com.
She also began a Twitter account, twitter.com/pottermore, which has more than 75,000 followers.
It offers no clues as to what the website will be about.
It merely has the words “Pottermore” and “Coming soon…” with J. K. Rowling’s signature.